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Why do we stink at giving feedback?

Giving feedback is hard … really hard … because we tend to focus more on the criticism and less on the human receiving it. As a giver of feedback, we must learn to separate these and deliver our message in a more emotionally friendly manner.

Humans are highly emotional creatures and receiving feedback puts us in a highly vulnerable position. If navigated without awareness and sensitivity, feedback often leads to an emotional response. It’s well understood by psychologists that our brain’s emotional muscle is far more dominant than its objective counterpart. …


301 Redirects for Happier SEO
301 Redirects for Happier SEO

Optimize your 301 redirects for SEO

If you host a WordPress site and use the Really Simple SSL plugin for SSL detection and configuration, you may have a less than optimal setup for SEO purposes.

Really Simple SSL default setup

The .htaccess redirect method is not enabled by default since it can cause problems with some configurations but is recommended when possible since it’s generally a faster redirect than using Javascript or the WordPress 301 redirect. Once enabled, the plugin recommends the following .htaccess changes to redirect HTTP requests to HTTPS for your domain:


Relief for Innovative Startup Endurance
Relief for Innovative Startup Endurance

COVID-19’s impact on our lives, health, and economy has been profound. Few business are safe from its reach, and the startup sector has been particularly hit hard. As a startup that caters to startups, we have tremendous empathy for the hardships you’re all enduring to weather this once in a multi-generation storm — present demands on small businesses and inventors are simply without precedent.

How to do the impossible? Expand your runway, they say. Stretch your 6 month cash reserves to 12 or 18, they say. Ruthlessly prioritize, they say. We’ve given similar advice. But how? And at what sacrificial…


AWS from 30,000 ft
AWS from 30,000 ft

Getting started with Amazon Web Services (AWS) can be daunting …. to say the least. So much power. So much complexity. Trying to get your bearings at the beginning can feel like being lost, well, in a cloud.

✈️ The three Cs. In fully exhausting this metaphor, we look to the U.S. Navy Flight manual. When lost, the manual instructs to climb, conserve, and confess. So let’s climb to 30,000 feet in hopes of getting a better vantage point from above it all. We’ll conserve time, our most precious fuel resource, by only touching the surface on a wide array…


Remote Toolkit
Remote Toolkit

The COVID-19 crisis has triggered a tsunami of folks working from home. This has spurred a ton of questions from friends, family, and not yet liberated former colleagues about remote work. As someone who’s been an IC, senior executive, and now co-founder of distributed companies, I have some thoughts. I’ve seen people harness the autonomy and do the best work of their lives. I’ve seen others fail hard. I’m assembling this guide to help sway the balance in your favor … at least as much as is humanly possible under present circumstances.

🦠 This is a peacetime guide to WFH


Exposing the Cracks
Exposing the Cracks

We find ourselves living through a once-in-a-multi-generation event — a health and financial crisis, the likes of which most of us have never seen. If viewed through a calm lens of objectivity, this also presents a once-in-a-generation learning opportunity, that if acted upon, will give us a better footing should we find ourselves here again someday.

A crisis is a mirror that comes equipped with a very bright light capable of revealing some of our less flattering features. They were always there. We just couldn’t see them … or perhaps chose to ignore them.

So where are the cracks…


COVID-19 impact on venture-backed startups
COVID-19 impact on venture-backed startups

We’ve previously examined why the measures being taken to combat COVID-19 are right and necessary, but now we’re going to take a closer look at how this might impact the startup economy.

📉 From travel to healthcare to supply chains and everything in between, the virus has been upending the economy as we knew it. At one point before the recent uptick, the market was down nearly 30%. We’re already seeing this cascading into private funding, which is down 16% compared to Q4 of last year and down 12% compared to Q1'19. Global deal volume could fall more than 20%…


CARES: SBA Payroll Protection Loans
CARES: SBA Payroll Protection Loans

🚨Uncertain times advisory: This page contains everything (I think) I know about the paycheck protection program loan, as of late evening April 2. The path from bill passage to loan application is a fluid situation, with implementation details in active development between the SBA and lending institutions. I will post further updates as more information becomes available.

  • Updated 4/2, 1:30pm for more information regarding VC eligibility and affiliate rules
  • Updated 4/2, 5:30pm on the 💩 storm brewing around the application launch
  • Updated 4/2, 10:00pm on final treasury guidelines
  • Updated 4/3, 8:55am on false start for many banks
  • Updated 4/3 1:08pm…

Brick by Brick
Brick by Brick

A lot of folks have been asking what I’ve been up to since moving on from my post as Head of Product and Tech at Axios. The short answer is, things I should’ve focused on much sooner. The longer answer is shared below, expressed with far more digital vulnerability than comes with my default programming.

The answer lies in the pursuit of happiness, fulfillment, and true wealth.

Josh Sloat

Co-founder of Aurora Consulting. Professional problem solver and loving domestic engineer.

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